- Norma Renda – 2018
- Brandìzzati – 2017
- Io c'entro – 2016
- b&b Casa Fischer – 2015
- Ciambellucke – 2013
- Kg363 – 2005
- Bruno Magli – 2001
- Kristina Ti – 1999
- Sailing with Columbus – 1998
- Link Project – 1997
- ΩmegaNet – 1996
Norma Renda – 2018
Norma Renda was the personal website of Norma, an artist from Turin who produces and sells unique, watercolored and hand-bound handmade albums.
The WordPress website used the WooCommerce plug-in to show and describe the characteristics and availability of the products in the catalog, customer reviews, usage possibilities and related products.
We started the project by defining the specificity of Norma and its handmade production. We outlined its objectives (mission, vision and values) and its Business Model Canvas. We then moved on to the investigation and analysis of its customers (real and potential) through surveys, interviews, research and benchmarking.
With the data in our possession we built some personas that served as a reference for the subsequent phases – information architecture, wireframes and prototype. From the results of some tests we moved on to the graphic implementation part (logo, color palette, fonts), to the definition of the interface and user interaction, and then to the creation of the beta version of the site. Subsequent tests and changes led to the final version of the site, the drafting of style guidelines and the definition of the steps necessary for updating and maintaining the site.
Norma Renda website (2018)
Brandìzzati – 2017
Brandìzzati is the Personal Branding Workshop offered in Turin in April 2017, the result of collaboration with the Humanist Coach Laura Leone.
The workshop was aimed at freelancers, operators, artists, bloggers, and experts in a specific field who, using the Coaching and User Experience Design tools provided by the workshop, wanted to define their personal brand.
The single-page WordPress site is the result of the collaborative work between the two professionals and is aimed at illustrating the human-centered methods and techniques offered during the two-day workshop.
Io c’entro – 2016
Io c’entro is the daily pedagogical space in Turin, specialized in remedial, support and consolidation teaching for primary and secondary school students, founded by three teaching professionals with the aim of supporting children and young people in a path aimed at autonomy in studying and the acquisition of targeted skills.
The WordPress site was the result of training and co-design work with the founders and teachers of the center who then managed it completely independently.
I paid particular attention to the methodological approach that distinguishes the center in the reference sector, to the welcome that the space expresses and to the type of training support offered.
b&b Casa Fischer – 2015
b&b Casa Fischer is an elegant bread and breakfast built with bio-architecture techniques on the outskirts of Pisa.
The WordPress site uses the slightly modified single-page Bed&Breakfast theme. I paid particular attention to the research and photographic cut to highlight the hospitality of the structure and its strategic position. Creation of the logo and the business card based on the clients’ instructions.
Ciambellucke – 2013
Ciambellucke is the sailing boat rental and holiday service based in Portoferraio on Elba Island (Livorno).
The site uses the modified Proximet theme with particular attention to photographic research and content. The emphasis is on the accessibility of the boat holiday for families with children, on the experience of nature that this type of holiday offers and on the strategic position of the boat with which you can sail throughout the Tuscan archipelago.
Kg363 – 2005
Kg363 is the project of two artists from Los Angeles, Mattia Biagi and Valerj Pobega, who through the website offer an overview of their poetics and aesthetics, their projects and public performances.
Bruno Magli – 2001
Bruno Magli shoes are works of architecture – …the secret of a beautiful shoe is in everything that cannot be seen… – the product of a company that maintains a close link between craftsmanship and industrial design. Some of them have been exhibited at the Museum of Modern Art in New York and are cited in texts on the history of costume and fashion: saying Magli in New York, Tokyo, Paris or London is synonymous with quality, taste and Italian style.
I took care of the web development of this site (html, javascript and css). Graphics and layout by Giancarlo Gamberini
Kristina Ti – 1999
Kristina Ti is an Italian ready-to-wear brand born in 1987 from the passion for fashion of the Turin brothers Cristina and Marco Tardito. The initial success in the beachwear sector with innovative and revolutionary costumes was followed by the debut in clothing with which Kristina Ti travels around the world passing through Milan, Paris and New York.
The main lines, accessories and the girls’ line are now distributed in 300 exclusive boutiques around the world.
I took care of the web development of this site (html, javascript, css and QTVR embedding). The site graphics and the QuickTime VR file of the Paris store are by Marco Tardito.
Sailing with Columbus – 1998
For Mondadori Informatica, a web-adapted, interactive and multimedia version for promotional purposes of the CD-Rom Sailing with Columbus, a basic Italian course for adult foreigners. The language activities illustrated are mainly related to listening and reading.
The unit adapted in the web version is accompanied by a short video taken from a film, and accessible through the audio function subtitled in the two different languages. The dialogue, supported by “empty” comics, is presented first through the audio function, and only then is it accompanied by the writing. All the exercise techniques have been translated into the interactive web version to express the didactic quality of the CD-Rom.
Link Project – 1997
The Link Project was a self-managed cultural production and distribution center in Bologna that between 1994 and 2001 hosted rehearsal rooms and music recording studios, theater laboratories, graphic design studios, scenographic and recycled art workshops, publishing houses, event organization agencies, audiovisual, photographic, multimedia and web production centers.
With Paolo Coppo, from the beginning of 1997 and for the following two years we created the telematic laboratory TurbanZ which, within the Link, worked in the field of web and multimedia production, was an observatory of the dynamics of the network, and offered Link users free access to the Internet on Thursday evenings (one of the first Internet cafés in Italy).
One of TurbanZ’s projects was the creation of the Link website (below), the product of a long phase of research, analysis and editing of contents coming from the various internal laboratories and from the internal editorial offices of musical, theatrical and video-cinematographic events.
The graphics of the site are obtained by digitizing and coloring the watercolors of Saul Saguatti who directed the animation. Daniele Gasparinetti with the editorial staff, the individual laboratories and the board of directors of the Link, participated in defining the structure and contents of the site.
The site was updated every two months, in conjunction with the release of the Link magazine and the updating of the events calendar.
Link Project Association Website - April-May 1998 (interactive)
ΩmegaNet – 1996
Omega was a Bologna-based company specializing in the production of software and Internet services.
Among Omega’s most important projects at European level, we should mention Iperbole (Internet Per Bologna e l’Emilia Romagna) which, within the CityCard telegovernment project, offered free connection and Internet services to the citizens of Bologna. The ΩmegaNet portal served to give visibility and access to its projects and the Internet services offered by the company to its customers.
ΩmegaNet website (beta version)