Multi-channel design for Diva

Diva Forniture consists of eight design furniture stores throughout Los Angeles and Seattle.
The Diva stores carry the best of European design firms, including Alessi, B&B Italia, Cassina, Flos, Fontana Arte, Gandia Blasco, Kartell, Maxalto and Venini.

Diva website in 2007

In 2005 and for the two years following, I worked as a freelance designer for Diva with a series of responsibilities:
– design and management of two monthly newsletters (Los Angeles and Seattle);
– management, updates, and changes to the company website;
– design of advertisements for the Los Angeles Times print edition;
– design of postcards and brochures for events;
The high quality and diversity of the design objects in question, together with the variety of media channels covered (email, web, print) required great care on my part throughout the various phases of work in order to consolidate brand identity over the various channels.

Some of the Diva Newsletters

Following intensive research of the specific market sector, through analysis of paper and digital publications, I identified some guide lines to use for communications on the various channels. Prototyping and testing of specific design solutions with some of the users led to the generation of production processes and templates to be used for the different media.

Multi-channel design examples

Following the initial request to design the newsletter, the company offered me the job of designing all its communications over all channels, showing appreciation for the quality of my work and for the results obtained (e.g. a 40% increase in newsletter subscribers and a 20% increase in visits to the website).

Los Angeles Times ads